Origins was produced in response to a lack of understanding and appreciation within the younger generations towards human emigrational paths. The brand itself is a bold one that encompasses the ideation of Eve – the one woman who European DNA lines can be traced back to through mitochondrial genetic halpogroups. Living at various time throughout history, 7 daughters of Eve directly carried her DNA into the future. Origins intends to capture the narrative behind this marvellous scientific development. It aims to present the information in a manner that is much more relative to the now by using gamification to communicate to those between the ages of 15 – 20’s in an interactive and open environment based on an education exhibition platform.
